Read our series of actionable advice on how to wow your customers
A customer journey map is a visual representation of every experience your customer has with a brand in question. These maps will help you understand the story of your customers and their different experiences. When taking a second look at your customer acquisition and retention processes you will quickly realise the diversity of the points of contacts between your brand and your customer.
In this article, you will learn:
We’ll take a look at the biggest challenges companies face when delivering customer experience. We’ll explore how technology works to catapult organisations from a fractured approach to customer experience to an integrated revenue-generation model, enabled by harmonious alignment across the entire company for a truly customer-centric B2B experience.
In this article, you will learn:
You can’t manage what you can’t measure. The elusive path to great customer experience, though paved with good intentions, is also littered with post-mortems on projects that did not prove their value. This is because companies do not consider incorporating ROI for customer experience into their strategy from the very beginning.
In this article, you will learn: