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New to digital marketing? Start with your homepage!
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that humans have a shorter attention span than a goldfish
The landing page of your website, which is usually your homepage, is the first digital impression you give potential customers.
Your objective is to visually communicate, in a mere few seconds, the thrust of your business. In this digital day and age, first impressions have never been so important.
Once you succeed in capturing your viewers' attention, there are numerous ways to decrease bounce rate, encourage further site exploration, and provide a satisfying customer experience.
The landing page of your website, which is usually your homepage, is the first digital impression you give potential customers.
Your objective is to visually communicate, in a mere few seconds, the thrust of your business. In this digital day and age, first impressions have never been so important.
Once you succeed in capturing your viewers' attention, there are numerous ways to decrease bounce rate, encourage further site exploration, and provide a satisfying customer experience.
THE 3 TIPS
Include
additional actions
Increase dwell time by creating irresistible Calls to Action.
This can be done by preempting the viewer’s next plausible query or by linking to more exciting content that encourages site exploration.
After all, if you can provide the next piece of information the viewer needs within a friendly interface, why would they return to the search engine results page?
Opt for a
no-click, waterfall design
There is a reason why Facebook users spend almost an hour per day on the platform's addicting scrolling interface.
A no-click, waterfall design offers an immersive viewing experience and allows ideas to flow seamlessly past your reader.
Use personas to
Make
customer-centric content
Spend some time developing key profiles for your ideal customer.
Use market research and existing customer data.
If you show the same content across all devices, talk about the same product to all visitors, or use the same brand content all year round - then you are not customer-centric! Step 1 to improving your content is to use customer personas to define your Brand Value Proposition.
